It’s been two months since F1RST was released into the virtual world at midnight on February 1, 2014. We spent our first week on the market as the No. 1 downloaded travel app in Trinidad and Tobago and since then we’ve accumulated thousands of downloads, hundreds of thousands of website visits, and given users access to the profiles of tens of thousands of local businesses.

But there’s still much more ground to cover and our team continues to work hard to share F1RST’s amazingly convenient features with Caribbean residents, as well as visitors to the region. Here’s a quick recap of what we were up to last month.

Tech Talk: Digital Jam 3.0

F1RST Jamaican started March off with a bang at the Digital Jam 3.0 Get Up Start Up conference in Kingston, Jamaica on March 1. Director, Dwight Scott, participated in a panel discussion on ‘Reinventing the Caribbean with Technology, under age 35’ alongside other Jamaican tech-buffs, while our Sales and Operations unit introduced attendees to F1RST, assisting them with downloading the app and showing them the many features designed to enhance their lives.

Photo Ops: Fantasy Carnival

Things were a little less serious in Trinidad and Tobago a few days later as F1RST hosted a photo booth at the Fantasy Carnival band rest stop in the Queen’s Park Savannah on March 3 and 4. Masqueraders decked out in the band’s portrayal of ‘Secrets of the Deep’ had as much fun cheesing for the camera during this break as they did parading through the streets of Port-of-Spain!

Frisky Friday: Absolut Karnival

We enjoyed the Carnival vibe so much that we transported it from T&T to Barbados for our activation at the Absolut Karnival edition of the Frisky Friday series. F1RST partnered with MMXI Consultants and Fireball Infinity Drink to transform the Mount Gay Rum Visitors Centre into Carnival central with the Play As You Go rhythm section and models decked out in Carnival costumes.

F1RST Contest: #F1RSTLetMeTakeaSelfie

#F1RSTLetMeTakeaSelfie started out as an office joke but morphed into an entertaining Instagram contest that inspired Selfers to get creative. Our first online contest attracted tons of entries and they ranged from ingenious videos, to glam shots, to creepy cats and a few adorable babies. But the winning selfie came from Nicholas Oliver with a photo collage that clearly impressed our followers. Nicholas scored two flights to Tobago and a professional photo shoot!

Going Green: Earth Hour Caribbean

On March 29 non-essential lights around the world were switched off between 8:30 – 9:30 pm in observance of Earth Hour and F1RST teamed up with Earth Hour Caribbean to recognize this symbolic gesture. Eager to do our part in the movement to raise awareness about climate change, we created a special badge for users to unlock during the 60 minutes lights-out that encouraged users to be mindful of their carbon footprint. Our team in Jamaica also had a great time at the acoustic Earth Hour reggae concert hosted in Kingston at the Ranny Williams Entertainment Centre.

Local Like a Boss: After Jazz Fringe Fest

While F1RST Jamaica was taking in the reggae beats at the Earth Hour concert, the F1RST T&T team was being entertained at the Local Like a Boss (LLB) concert at Shakers on the Avenue, featuring local rap artist Chromatics, along with Benjai, Maximus Dan and Squeezy Rankin. The F1RST team got to engage with the audience, assisting patrons interested in downloading the app and, with the help of Caribbean Airlines, we gave away two flights to Tobago. LLB is one in a series of shows hosted in Trinidad to promote the annual After Jazz Fringe Fest that takes place in Tobago from April 25-27. Fringe Fest events are scheduled to begin immediately following the Tobago Jazz Experience concerts and it features underground local acts like Chromatics and John John. More details on Fringe Fest can be found here.


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